Where Strategy, People & Performance Drive Growth
I build and lead integrated digital marketing programs that connect business priorities, customer experiences, and measurable results.
Brandi Benton
Digital Marketing Leader | Growth & Performance Strategist
My work spans B2B technology, e-commerce, agencies, and mission-driven organizations. I combine SEO, paid media, content, lifecycle marketing, analytics, and creative storytelling with people-first leadership—building both the strategies and teams that help organizations grow.
Results matter. So does how we achieve them.
I have managed senior specialists, hired and developed marketing talent, overseen paid media and team budgets, and partnered across departments to turn complex challenges into coordinated action.
Where I lead:
- People management, hiring, onboarding, and coaching
- Performance reviews and team development
- Budget stewardship and vendor management
- Cross-functional alignment and executive communication
This Is Me
Discover my mission, explore my professional experience, and dive into my portfolio of digital marketing success stories. From crafting impactful strategies to building meaningful connections, this is where my journey comes to life. Learn more about my vision, expertise, and the projects that have shaped my career in digital marketing.
Endorsements and Praise for My Work
Throughout my career, I’ve worked on projects that challenge, inspire, and drive real results. Along the way, I’ve had the honor of collaborating with incredible teams and clients who’ve shared their experiences and feedback
Brandi is a valuable addition to any team, with her time-tested SEO skills, relational leadership style, and her knack for turning strategies into realities.
Brandi’s passion and knowledge for digital marketing is unlike anything I’ve ever seen. She has such an amazing breadth and depth of knowledge in the field, and is always on the lookout for the next best thing.
If you’re looking for a skilled digital marketer who is dedicated, empathetic, curious, eager, and has an unwavering commitment to diversity and inclusion, look no further than Brandi.
Success Stories
A closer look at the challenges, strategies, and results behind my work.
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CRO Testing Increases Revenue and Transactions for a CBD E-commerce Store
Problem Statement In December 2020, a CBD e-commerce store was grappling with a significant decline in year-over-year revenue that had been ongoing for more than half a year. This downturn had created palpable anxiety within the team, as they were keen on reversing the trend. One main contributor to this decline was the significant drop…
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Digital Reinvention of a Custom Luxury Fireplace Manufacturer
Problem Statement In the wake of unveiling their revamped website in Fall 2019, the custom luxury fireplace manufacturer faced a myriad of digital challenges. The new site, although modern and geared towards lead generation over e-commerce, witnessed: Goals and Objectives The primary aim was to mitigate the emerging challenges after the website migration, enhance brand…
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Elevating Organic Reach for a Pediatric Healthcare System Through Strategic SEO
Problem Statement Despite the pediatric healthcare system’s strong brand presence, their online visibility for non-branded keywords posed significant challenges. A thorough content audit shed light on: Goals and Objectives The overarching goal was to veer away from an overemphasis on brand-focused keywords and boost organic visibility for non-branded terms. The focus was particularly on enhancing…
Let’s Make an Impact Together
Your Next Move Starts Now
Looking for a partner in creativity, strategy, or growth? Let’s connect and turn your vision into something unforgettable.