Full Funnel Digital Marketing Expertise
I bring a holistic, full-funnel approach to digital marketing that combines brand strategy, SEO, content, paid media, social media, and email marketing to drive visibility, engagement, and growth. With a unique blend of creative storytelling and data-driven precision, I help brands stand out and scale with purpose.
Digital Marketing Skill Set
My expertise spans the full digital marketing funnel, from strategy to execution. This section outlines the key areas where I deliver results: branding, SEO, content, paid media, social media, email marketing, and data analysis. Each skill is backed by hands-on experience, strong performance outcomes, and a deep understanding of how channels work together to support growth.
Strategic branding sets the tone for connection and consistency.
It’s the foundation of how a brand shows up, builds trust, and communicates its value. I help brands find their voice, clarify their messaging, and ensure that identity comes through at every touchpoint across platforms, channels, and campaigns.
Skills
- Brand voice development and tone guidelines
- Messaging strategy and brand positioning
- Consistent visual identity across platforms
- Digital brand alignment across channels
- Cross-functional collaboration on brand execution
Experience
- Leap Event Technology: Led the rebrand and integration of seven Leap solutions, unifying messaging, refining brand architecture, and aligning content across platforms to strengthen brand consistency and engagement.
- Freelance Consultant: Advised entrepreneurs and nonprofits on brand positioning and digital storytelling, helping them grow visibility and engagement through clear, cohesive brand strategies.
- Llewellyn Worldwide: Spearheaded a website redesign and launched multi-platform marketing programs to elevate brand identity across email, e-commerce, and social media.
Work
- Rebranded and unified seven distinct solutions under the Leap Event Technology umbrella, aligning messaging, landing pages, and visual identity across web, email, and paid media to support product clarity and brand cohesion during a company-wide transformation.
- Developed brand strategy and positioning for creative entrepreneurs and nonprofit clients as a freelance consultant. Guided tone of voice, refining messaging frameworks, and producing foundational content for websites, emails, and social platforms.
- Led a full-site redesign at Llewellyn Worldwide, modernizing the user experience and strengthening the brand’s online presence. This included rewriting homepage and category copy, updating product messaging, and collaborating cross-functionally to ensure brand consistency across departments.
Driving visibility through data, content, and on-page best practices.
I create search strategies that improve not only rankings, but real business performance. From technical SEO and international visibility to local optimization and content alignment, I bring a comprehensive, data-informed approach to growing organic traffic and conversions.
Skills
- Technical SEO audits
- Keyword strategy and research
- International SEO Implementation
- Local SEO optimization
- Content optimization for search
- Search intent analysis
- On-page SEO enhancements
- Performance analysis and reporting
Experience
- Leap Event Technology: Oversaw SEO during the TicketLeap website migration, optimizing site architecture, metadata, and page content. Developed an evergreen content strategy aligned to funnel stages and audience search intent.
- Augurian: Led SEO strategy and execution for B2B, B2C, and SaaS clients. Conducted technical audits, implemented content alignment strategies, and managed local SEO initiatives that improved organic visibility, engagement, and lead quality.
- Ecreativeworks: Directed SEO and website migration projects for industrial B2B clients. Executed technical SEO improvements, built geo-targeted landing pages, and delivered conversion-focused content that drove measurable increases in traffic and leads.
Work
- Managed SEO during the Leap and TicketLeap website migration at Leap Event Technology, improving site structure, UX, and metadata to boost organic performance and conversion. Developed an evergreen content roadmap tied to search intent and funnel stages.
- Led enterprise SEO strategy at Augurian for B2B, B2C, and SaaS clients, delivering consistent year-over-year growth in search visibility, site engagement, and lead quality through technical audits, content alignment, and local SEO enhancements.
- Directed SEO and website migration projects at Ecreativeworks for industrial B2B clients, resulting in a 39% increase in organic traffic and a 99% lift in organic conversions. Created market-specific landing pages and executed technical improvements across legacy sites
Storytelling meets strategy in every piece I write or guide.
I develop content that connects, converts, and supports the entire marketing funnel. Whether I’m crafting long-form SEO articles, refining landing page copy, or shaping brand voice across platforms, every piece is rooted in audience insight, search intent, and performance goals.
Skills
- Brand voice development and tone guidelines
- Messaging strategy and brand positioning
- Consistent visual identity across platforms
- Digital brand alignment across channel
- Cross-functional collaboration on brand execution
Experience
- Leap Event Technology: Developed full-funnel content strategies across web, email, and paid media to support product launches, platform migration, and audience segmentation. Aligned brand voice and SEO objectives to ensure consistency and performance.
- Augurian: Aligned content with SEO strategy for B2B and SaaS clients, developing briefs and writing optimized content that increased organic traffic and supported lead generation. Collaborated with analysts to test headlines, CTAs, and content structure.
- Freelance Consultant: Created content strategies for creative entrepreneurs and nonprofits. Produced website copy, blogs, email campaigns, and lead magnets that grew engagement, nurtured community, and increased conversion.
- Llewellyn Worldwide: Produced and managed editorial content for email, blogs, and promotional campaigns, increasing email revenue by 65% and building a consistent brand voice across platforms.
Work
- Led content strategy and brand voice development at Leap Event Technology, creating content aligned to each stage of the user journey—from awareness through onboarding.
- Wrote SEO-focused landing pages and articles at Augurian that drove increased visibility and improved conversion for target keywords across B2B verticals.
- Built foundational content systems for clients as a consultant, including blog calendars, social captions, email sequences, and web copy tailored to mission-driven storytelling.
- Produced high-converting copy for newsletters, promotions, and product pages at Llewellyn Worldwide, contributing to measurable gains in engagement and e-commerce revenue.
Driving traffic and results through targeted paid search.
I create and manage performance-driven campaigns that generate qualified traffic, lower acquisition costs, and support business goals. By combining data insight with audience intent, I optimize every element—from keyword strategy to ad creative for meaningful outcomes.
Skills
- Google Ads campaign management
- Microsoft Ads platform expertise
- Google Shopping campaigns
- Keyword bidding strategy
- Campaign segmentation and targeting
- Performance reporting and analysis
- Conversion tracking and attribution
- PPC optimization and testing
- Remarketing strategy and execution
- Paid social and display ad coordination
- Media planning and cross-channel integration
Experience
- Leap Event Technology: Managed full-funnel paid search campaigns across Google Ads and Microsoft Ads, including strategy for TicketLeap campaigns. Led targeting, bid management, ad optimization, and campaign segmentation to drive event organizer acquisition, improve lead quality, and reduce cost per conversion
- Greater Good Charities: Managed Google Ads, Bing Ads, and remarketing campaigns, including Google Shopping. Focused on aligning paid media with seasonal giving cycles and promotional goals across donation and e-commerce initiatives.
- Olive & Company: Led strategy and execution for paid search, social, and display campaigns. Managed budgets, developed cross-channel media strategies, and coordinated paid media efforts with broader brand and media initiatives to maximize reach, consistency, and performance.
- Ecreativeworks: Executed high-performing PPC strategies for B2B industrial clients, improving ROI through targeted search campaigns, A/B testing, and conversion-focused optimizations.
Work
- Directed and optimized Google Ads strategy for TicketLeap and Leap’s broader event technology solutions, improving ROAS and campaign efficiency through smart segmentation and audience targeting.
- Managed Google Ads, Microsoft Ads, and Google Shopping campaigns at Greater Good Charities, increasing donations and retail conversions by aligning paid efforts with seasonal demand and e-commerce trends.
- Developed and executed paid media strategies at Olive & Company, overseeing campaign planning, targeting, and performance across search, social, and display platforms in alignment with client brand goals and media buys.
- Planned, launched, and optimized PPC campaigns at Ecreativeworks, improving ROI through keyword targeting, performance analysis, and conversion-focused ad and landing page enhancements resulting in a 33% increase in sessions and 39% revenue growth.
Nurturing leads and engaging users through automated storytelling.
I design email strategies that do more than deliver messages, they build relationships. From onboarding flows to lifecycle campaigns, I create targeted email experiences that guide users, support conversion goals, and keep audiences engaged.
Skills
- Campaign building and audience segmentation
- Email performance analysis and reporting
- A/B testing and optimization
- Email copywriting and messaging strategy
- Lifecycle flows and nurture sequences
- Onboarding and retention campaigns
- CRM integration and automation
Experience
- Leap Event Technology: Built and managed multi-stage email workflows using Iterable to support product onboarding, user activation, and retention. Collaborated across teams to align email messaging with audience segments and funnel stages.
- Freelance Consultant: Developed email strategies for creative entrepreneurs and nonprofit clients, including welcome series, lead nurture campaigns, and promotional sends tailored to audience behavior.
- Llewellyn Worldwide: Executed promotional email campaigns and weekly newsletters that increased email revenue by 65% and supported ongoing customer engagement across product lines.
Work
- Designed onboarding and lifecycle campaigns for Leap Event Technology, using behavior-triggered automations and segmentation to improve engagement and reduce churn.
- Wrote and deployed targeted email sequences for nonprofit and creative clients, resulting in list growth and improved conversion from lead magnets and seasonal promotions.
- Optimized promotional campaigns at Llewellyn Worldwide through subject line testing, segmentation strategy, and consistent performance analysis—driving significant gains in both revenue and engagement.
Engaging audiences through authenticity, rhythm, and relevance.
Social media is more than posts, it’s connection. I develop and manage strategies that align brand voice with audience behavior, creating communities that grow through meaningful engagement.
Skills
- Content planning and scheduling
- Brand-aligned social voice development
- Platform-specific best practices
- Digital brand alignment across channel
- Community engagement and moderation
- Live event management, coverage, and streaming
- Analytics and performance tracking
- Campaign ideation and execution
- Cross-functional creative collaboration
Experience
- Leap Event Technology: Manage organic social media for Leap and TicketLeap, driving brand visibility, community growth, and campaign performance through content strategy, storytelling, and video engagement.
- Freelance Consultant: Built and grew social media followings for clients across verticals by developing platform-specific content strategies and engagement plans.
- Llewellyn Worldwide: Launched and led the company’s social media presence. Created brand voice, developed content calendars, and introduced successful programs like “Author Chat” and live-streamed author interviews from a national metaphysical conference.
Work
- Partnered with the Social Media Specialist to execute content strategies for Leap and TicketLeap, including team features, awareness campaigns, and cultural moments like Leap Day. Optimized social media profiles and implemented short-form video to promote TicketLeap’s brand, drive engagement, and align with platform best practices.
- Grew client social channels through tailored freelance work that focused on niche community building, consistent engagement, and brand storytelling.
- Pioneered Llewellyn’s social media presence during the early days of brand adoption. Drove a 550% increase in Facebook followers—growing from 10,000 to 65,000—by creating and managing the brand’s social media content schedule, developing its voice and tone guidelines, and leading community engagement. Launched interactive content series that deepened connections between authors and readers.
Strategic branding sets the tone for connection and consistency.
It’s the foundation of how a brand shows up, builds trust, and communicates its value. I help brands find their voice, clarify their messaging, and ensure that identity comes through at every touchpoint across platforms, channels, and campaigns.
Skills
- Meta Ads Manager (Facebook & Instagram)
- LinkedIn campaign strategy and execution
- Audience segmentation and retargeting
- Creative testing and ad optimization
- Short-form video strategy and deployment
- B2B lead generation and funnel alignment
- Campaign performance tracking and reporting
- Cross-channel coordination with paid search
Experience
- Leap Event Technology: Lead paid social strategy and execution for Leap and TicketLeap brands. Launched and optimized campaigns focused on awareness, engagement, and lead generation including video ads and retargeting flows.
- Olive & Company: Managed and executed paid social campaigns as part of integrated digital media strategies. Oversaw budget allocation, targeting, creative direction, and performance analysis across Meta and LinkedIn.
- Freelance Consultant: Delivered customized paid social strategies for small businesses and startups. Created ad funnels, managed A/B testing, and guided clients on creative and copy for campaign success.
Work
- Drove campaign performance for Leap and TicketLeap using Meta and LinkedIn Ads. Focused on precise audience targeting, creative testing, video optimization, and full-funnel alignment to increase engagement and reduce CPL.
- Managed paid social campaigns at Olive & Company as part of integrated digital strategies. Oversaw planning, creative direction, execution, and reporting across social channels to support brand awareness and lead generation goals.
- Worked with creative entrepreneurs and mission-driven brands to build and scale paid social campaigns from the ground up. Developed ad flows, conducted A/B testing, and implemented segmentation strategies to drive qualified leads.
Turning performance data into strategic decisions.
Great marketing is driven by insight, not instinct. I use data to uncover what’s working, identify opportunities, and guide strategic decisions that move the needle on growth, engagement, and ROI.
Skills
- Google Analytics 4 (GA4)
- Looker Studio dashboards and reporting
- A/B testing and variant performance evaluation
- Funnel analysis and user behavior tracking
- Conversion rate optimization (CRO) insights
- UX testing and recommendations
- Cross-channel data synthesis
- Strategic reporting for stakeholders
Experience
- Leap Event Technology: Monitor and report on paid and organic campaign performance using GA4 and Looker Studio. Analyze funnel drop-offs, lead quality, and engagement metrics to inform optimizations.
- Augurian: Delivered data-driven recommendations to clients across B2B and B2C verticals. Built Looker Studio reports, conducted A/B testing, and presented CRO insights to drive performance.
- Greater Good Charities: Managed reporting across Google Ads, Bing, and organic efforts. Used performance data to adjust campaign timing, targeting, and spend strategy during key donation periods.
- Olive & Company: Developed customized analytics dashboards and presented actionable insights to clients. Unified paid, organic, and UX data into holistic performance reports.
- Ecreativeworks: Conducted SEO and PPC performance analysis across industrial clients. Tracked session growth, monitored lead activity, and used data insights to refine campaigns.
Work
- Created custom Looker Studio dashboards for Leap and agency clients to visualize multi-channel performance, measure ROI, and inform strategic pivots.
- Led testing and analysis efforts at Greater Good and Augurian, delivering insights that guided creative updates, landing page revisions, and targeting changes.
- Synthesized data across platforms to inform campaign strategy at Olive & Company, integrating PPC, SEO, and UX metrics into cohesive reports that supported client decision-making.
- Optimized landing pages and funnels through CRO audits and analytics deep dives at Ecreativeworks, resulting in significant gains in both session quality and lead conversion rates.
Skills That Reflect Strategy and Integrity
The capabilities outlined here aren’t just technical strengths. They reflect how I show up in every project: with clarity, creativity, and a commitment to meaningful results. My approach to digital marketing is grounded in collaboration, curiosity, and strategic execution that drives measurable growth.
If you’d like to explore my full digital marketing experience, view a complete resume, see endorsements that speak to my impact, or dive into real-world success stories, you’ll find it all here. You can also explore how I apply these same values through volunteer work and community leadership.
Interested In How These Skills Come to Life?
Expertise That Drives Results
The skills you’ve just explored aren’t just theory. They’re tested, refined, and results-driven. If you’re looking for a strategic partner who can bring clarity, creativity, and execution to your next project, I’d love to connect.