Month: February 2025

Problem Statement A client with several local birth centers removed files from their server that were generating unqualified traffic from outside of the United States. These files had previously been responsible for driving tens of thousands of non-converting monthly sessions. The removal of these files had a detrimental impact, causing a 75% drop in Organic…

The Challenge A leading SaaS security operations company faced a unique branding challenge: their name was synonymous with a rare, popular animal. Search results for their branded keyword were dominated by content about the animal, making it difficult for potential customers to find information about the company. Despite a strong product offering and market presence,…